What’s in a Name?
What’s in a name? It all started many years ago in Toronto around 1997. I was a young designer in her twenties eager to launch her first independent collection and I needed a name for my line. Naturally, I asked the person that I believed knew the most about business, my Dad. We were driving along when I said I wanted to come up with a name that reflected me personally, not only at the time but also for the future. I suggested just using my first and middle names, Natalie Dawn since I might get married someday and, in keeping with Christian tradition, my last name might change to that of my spouse. Dad chewed on this a while and then glanced at me sidewise in that “Daddy’s being clever” way.
“Or…..”, he says. “Or…you could call it Dawn Abbey”, he continues with a grin. I confess, I needed explanation.
So he patiently reveals what he has come up with….our last name (my maiden name) is Monkhouse. The house where the monks live is called a monastery. A more feminine version of that? Abbey. I smiled. But he’s not done yet :)
“You could even (dramatic pause)….you could even call it Dawn Abbey Designs.”, he says wiggling his eyebrows knowing he’s being funny. This time the penny drops.
“Yeah – thanks D.A.D!”. We both start laughing and so the company name was created. It was one of those Daddy-
BTW. The acronym of Dawn Abbey Designs is D.A.D. – so I never forget who named it. :))
Many years later, in 2013, when I re-
Questions out of class? Get support from the Sutura Style Sewist Club! It’s free to join and you will enjoy support via our forum at The Sutura Style Sewist Club. Post questions and get feedback from instructors and members of our growing community.
Visit the Dawn Abbey website for more sewing tips, tricks and tutorials from Natalie Reiners, founder the Sutura Style 1-
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Dawn Abbey was founded in 2013 by partners Stephen and Natalie Reiners to facilitate the teaching of sewing classes at their home studio in Whitestown, Indiana. After teaching a few students, Natalie realized that she needed to create a simple training system that could allow someone who had never touched a sewing machine to gain the skills needed to create custom styles for themselves, others and the home.
The Sutura Style 1-
The Sutura Style Sewing Courses are inclusive and are open to men and women. The classes are designed so that methods taught can be used for sewing clothing for men, women and children. To ensure that the styles sewn in class are always current, new patterns for The Sutura Style 1-
To provide students with ongoing support and resources, The Sewist Club website was created in 2014. A community forum was recently added.